Building relationships between teams like marketing and product Having the marketer take sole responsibility of making user-centric design Having each team measure different key performance indicators (KPIs) Investing heavily in developer resources
So that the teams can collaborate on leadership efforts To make sure branding consistency and minimize errors So that all teams can handle user feedback To create diverse strategies within each individual team
Conversion rates Average page views Click rates Average daily visitors
A latency limit A performance plan A speed plan A performance budget
Presentation, Indicators, and Estimation Production, Interest, and Engagement Potential, Importance, and Ease Performance, Inspection, and Evaluation
Delivering a relevant landing page Using known user signals Using machine learning Google’s One Tap sign-in
Mobile networks always offer consistent speeds. Mobile networks are faster than WiFi connections. The mobile web remains the most widely used platform. The mobile web offers more overall diversity than desktops do.
The exploration and action phase The initial search and exploration phase The exploration and evaluation phase The evaluation and action phase
User insights Competitive insights Brand insights Data insights