Day: October 21, 2020

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking.

Match each ad extension with the benefit it brings to a user’s ad experience.

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users to specific pages of a website (4) Highlighting value-adding attributes of the business, products, or services to users (3) Describing features of a specific product or range of products or services offered by the business before users …

Match each ad extension with the benefit it brings to a user’s ad experience. Read More »

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer Match To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2) To upload your own data into Google Ads and reach custom segments across devices (4) To drive consideration among people who are actively researching the products or …

Match these Search Audience solutions with the benefits they can bring to your campaigns. Read More »