Question:

A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

Answer:

  • GreenTree mobile met both campaign goals
  • GreenTree-BTF met both campaign goals
  • GreenTree -ATF did not meet the ROAS goal.
  • GreenTree video met the CPM goal but did not meet the ROAS goal.

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