- Includes your brand name
- Includes all relevant keywords
- Includes the name of the product
- Follows Amazon’s style guidelines
- Uses as many characters as Amazon allows
Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.
This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed.
