A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?


  • Checking the “Landing pages” section in Google Ads
  • Comparing other businesses’ websites against their own
  • Reviewing the website’s funnel or flow
  • Having a designer inspect the cosmetic side of the pages

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