Question:

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

Answer:

  • Having a designer inspect the cosmetic side of the pages
  • Checking the “Landing pages” section in Google Ads
  • Reviewing the website’s funnel or flow
  • Comparing other businesses’ websites against their own

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