- Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
- Viewers served relevant ads were five times more likely to write an online review of the business.
- Viewers seeing relevant ads had larger transactions on average than those served generic ads.
- Viewers can remember relevant ads twice as long as those aimed at generic audiences.
They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. They extend the reach of display campaigns