Exam Name: Advanced Competitive Research Exam
- True or False: With the help of Traffic Analytics, you can find data about top destinations that visitors reach directly through hyperlinks on the analyzed website.
- True or False: Analyzing competitors’ referral links with the help of SEMrush tools (such as Traffic Analytics, Backlink Analytics, Market Explorer and Topic Research) can be a pipeline for finding potential affiliates.
- True or False: To understand your competitors’ digital marketing tactics in detail, you should focus on their strategies and performance in PR and Social rather than in SEO and PPC.
- Which of the following media buys will work for your business if you are in a restricted industry, and need to focus more on experimental platforms? Choose three options.
- Which SEMrush tool will help you understand what kind of customers are the core audience of your new market (their typical interests, average age and gender)?