- Aligning with developers to create options for testing site and app improvements
- Running tests across advertising platforms and implementing results to improve efforts
- Implementing tracking for measurable outcomes and share data across teams
- Supporting and encouraging testing and enabling budgets to allow for it
Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments. The strategy behind an App campaign will likely