Question:

Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

Answer:

  • Aligning with developers to create options for testing site and app improvements
  • Running tests across advertising platforms and implementing results to improve efforts
  • Implementing tracking for measurable outcomes and share data across teams
  • Supporting and encouraging testing and enabling budgets to allow for it

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