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Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

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  • Create a library of assets he might use during the ad creation process.
  • Gather feedback from people already using his app regularly.
  • Conduct thorough research on apps belonging to similar businesses.
  • Define a goal he wants to achieve with an App campaign.

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