Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?


  • So that the teams can collaborate on leadership efforts
  • To make sure branding consistency and minimize errors
  • So that all teams can handle user feedback
  • To create diverse strategies within each individual team

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