- So that the teams can collaborate on leadership efforts
- To make sure branding consistency and minimize errors
- So that all teams can handle user feedback
- To create diverse strategies within each individual team
Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
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Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)
A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. A KPI represents non-click actions, such