Question:

An advertiser wants to increase the CTR of her ad without raising her bids. What would you recommend that she do?

Answer:

  • Write in all capital letters to highlight information about discounts and promotions.
  • Change her bidding strategy.
  • Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.

Other Exam Posts

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy

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