Question:

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

Answer:

  • A personalized subject line in the email.
  • A smart CTA in the email to show different wording to visitors.
  • A smart form on the landing page to ask different questions of visitors who come from the email.
  • A personalization token on the landing page that displays the first name of visitors who come from the email.

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