Question:

An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?

Answer:

  • Set up hyperlocal targeting for gyms in Moscow.
  • Create a Look-alike segment of similar current clients.
  • Buy a DMP segment of users interested in sport and fitness.
  • Launch retargeting for users who visited the website over the past 30 days.

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What is social listening?

Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain to your brand, products, hashtags,

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