Question:

An online store wants to offer a discount to previous customers. How can they target this audience?

Answer:

  • Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
  • Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
  • Set retargeting for users who added items to their cart.

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