Question:

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

Answer:

  • In highly engaged moments when her audience is at home, not distracted by the world around them.
  • In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
  • In highly engaged moments when her audience needs YouTube content that’s general and popular.

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