- Trick viewers into thinking they’re watching something different.
- Offer free and discounted goods or services to entice ad viewers.
- Slow down your ad’s pacing and take your time communicating.
- Break the fourth wall in your ad by speaking directly to viewers.
- Use humor to boost ad recall, brand awareness, and viewership.
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Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
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