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Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

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  • Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
  • Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
  • Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
  • Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

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