Question:

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.)

Answer:

  • Make adjustments to the campaign in reaction to hourly fluctuations in performance.
  • Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
  • Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
  • Provide the system with ample, meaningful data and the time to process it.
  • Keep an eye on strategy and objectives, evolving them over time as needed.

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