Question:

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

Answer:

  • She should look at total conversions, which automatically include view-through conversions.
  • View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
  • View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
  • View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.

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