5 2 3
Competitor Analysis with SEMrush
Which pages are ranking in the top 5 organic placements on Google. Which pages are getting the lion’s share of traﬃc. Which pages are generating the most revenue for a competitor.
The channel must not be worth much since an existing giant isn’t bothering with it. The channel must be overly complicated and will require a lot of time and monetary investment to do well. The channel represents an opportunity to gain market share with limited resistance.
Traﬃc Growth Geographic Spread Traﬃc Volume Content Output Revenue
PPC Keyword tool Position Tracking Traﬃc Analytics
The frequency with which they produce the content on a given topic. Content they produce that has high and low search volume. The subtopics of a queried topic that they have and have not covered.
Brand Monitoring Market Explorer Traﬃc Analytics
False: They might represent a partnership expansion opportunity or a future threat. True: They don’t interact with my people and I need to focus on defense.