Set a campaign goal, then a revenue goal with user purchase as the conversion source. Automate his direct programmatic ad buying. Set a campaign goal, then a conversion goal with form completion as the conversion source. Create a Dynamic Ad Insertion goal.
DoubleClick Search Campaign Management
Only the campaign affected Ad groups and keywords in the campaign All campaigns within an account Engine accounts for the same campaign
A random series of letters and numbers Define them all as “DinoWorld,” since all the parks have the same name The name of the theme park, plus the city where it is located Using a numbering system that only she understands
Bulksheets provide a streamlined user interface. Bulksheets allow you to create multiple campaigns at once. Bulksheets let you specify settings unavailable in the DoubleClick Search interface. Bulksheets let you avoid compatibility issues when managing different engine accounts.
Copy and paste the campaign’s settings into a blank spreadsheet document. Download the bulksheet from the campaign’s engine account. Download a blank bulksheet template and import the campaign’s settings. Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.
To automatically adjust campaign settings to optimize to a conversion-based goal To accurately account for global location targets To more clearly display real-time advertising spend To automatically capture user search preferences
User performing a search for any keyword in the campaign User performing a search for any keyword in the ad group User clicking on an ad while searching for any keyword in the ad group User clicking on an ad while searching for any keyword in the campaign
A new ad group needs to be created with the settings from an existing ad group. The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent. The budget for several ad groups needs to be increased by $200. The maximum bid on an ad group needs to be adjusted …
Bulk edits Campaign copy Automated rules Scheduled edits
Apply the label “Interested in craft coffee” to each of his campaigns. Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”. Apply the label “Interested in craft coffee” to keywords like “craft coffee”. Label every object in his account.