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DoubleClick Search Campaign Management

Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?

Apply the label “Interested in craft coffee” to each of his campaigns. Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”. Apply the label “Interested in craft coffee” to keywords like “craft coffee”. Label every object in his account.

Which adjustment could be best addressed with an automated rule?

A new ad group needs to be created with the settings from an existing ad group. The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent. The budget for several ad groups needs to be increased by $200. The maximum bid on an ad group needs to be adjusted …

Which adjustment could be best addressed with an automated rule? Read More »

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