Machine learning creates company strategies. Machine learning measures performance more effectively. Machine learning builds great customer relationships. Machine learning delivers relevant ads to each customer.
Google Ads App Certification
Design Sound eﬀects Usability Speed Customer support
Conversion tracking provides insights that shape push notiﬁcations for an app. Conversion tracking enables companies to understand individual user preferences. Data captured by conversion tracking may be used to target speciﬁc users. Data captured by conversion tracking powers machine learning.
Business goals App-speciﬁc goals Stage of app maturity Competitor strategy
The number of impressions they receive in each ad group. The all conversion value they acquired over the last 30 days. The average click-through rate (CTR) they acquired over the last 30 days. The number of conversions they receive in each ad group.
App settings Search queries Location Keywords Ad schedule
They’re any action a user performs when using the app. They’re the total number of users who have installed the app. They describe when a user leaves a review about the app on the app listing. They’re speciﬁc events that matter most to a business.
Create a library of assets he might use during the ad creation process. Gather feedback from people already using his app regularly. Conduct thorough research on apps belonging to similar businesses. Deﬁne a goal he wants to achieve with an App campaign.
Machine learning can analyze millions of signals and placements in real time. Machine learning reduces human bias and common errors. Machine learning can have a better understanding of business objectives. Machine learning is more capable of interpreting human emotion.
Machine learning delivers relevant ads to each customer. Machine learning creates company strategies. Machine learning measures performance more eﬀectively. Machine learning builds great customer relationships.