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Google Ads Measurement Certification

Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?

Email a copy of a local business license for each location using her registered email account. Fill out and upload the required bulk verification spreadsheet through her account portal. Upload a series of screenshots of her social media presence for each location through her account porta Request a mailing of a postcard to each location …

Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business? Read More »

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He keeps all sales data in his CRM’s private dashboard, freeing his teammates from …

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.) Read More »

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use. He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results. He asks “What do you think?” questions to ensure he has enough input to make …

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Read More »

Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. A KPI represents non-click actions, such as page views and leads. A KPI is media-channel specific, and KPIs aren’t interchangeable. By definition, A KPI is a measurement of success.

You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.

You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads and Analytics (1) Add on the conversion linker to Google Tag Manager (3) No action required (2) Install gtag.js tags (4)

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)

It automatically creates tag code snippets. It creates the Google Click Identifier tag (GCLID). It tells you which tags are on each web page. It provides reasons why tags aren’t working.

You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?

Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone. Create a Google Click Identifier (GCLID) that will appear on each page of your website. Create a phone snippet to replace your store’s number with a Google forwarding number. Create a phone snippet to identify and log the phone number of the …

You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do? Read More »

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success.

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