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Google Shopping Ads Certification

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

Sets manual bids for specific times of the day Saves time and marketing resources Minimum and maximum bid values are determined by the daily budget Sets the appropriate bid for each and every auction Integrates a large variety of signals to evaluate user intent

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Test daily: Test a new website layout and color scheme each day. Lower price: Consider reducing the price of your product(s) for multiple purchases. Remove friction: Make sure the checkout process is working and easy to use. Increase discounts: Attempt to increase unique visits to the website by offering discounts.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

Place your business’s ads on every available search engine. Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presence. Cap the number of ads you pay for, based on your business.

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your ads will be placed on all search engines. Machine models automatically determine your advertising budget. You can set your own budget and can change it at any time. With Google Ads you always pay using cost-per-reach, predetermined by your budget.

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

Several Shopping ads will be displayed for your products based on specific categories potential customers have selected. Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value. Shopping ads may contain several videos showing how to use your products, along with detailed descriptions …

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches? Read More »

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding Because users’ intent …

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Read More »

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