Google Shopping Ads Certification

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) …

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Read More »

Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

They use brand ambassadors to promote less popular products. They’re traditional print-marketing materials delivered by mail. They’re mobile-based ads that showcase multiple products. They automatically adjust pricing based on geographic location.

Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping campaigns accomplish this?

They direct customers to find the cheapest price for the product you’re advertising. By providing relevant information, such as store hours, address, and product availability By giving shoppers instant savings on the products they’re actively looking to purchase They inform customers if the manufacturer of a product certifies a retailer’s in-store stock.

A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?

On a radio station anchored within 30 miles (48 km) of a Shiny Shoe’s location On a billboard anywhere in North America In Google search from a device within 30 miles (48 km) of a Shiny Shoes location In a Google search from a device anywhere in North America

x