Smart list Source code Referral source IP address
HubSpot Contextual Marketing
Consistency. Show more images in your content. Accessibility. Send the users to a more relevant page. Consistency. Show a shorter form of your content. Accessibility. Use two smart rules.
Their choice on your homepage. Their browser. Their contact record. Their first form submission
The image The landing page copy The questions on the form The redirect page
A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the …
An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? Read More »
Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat panes and slide-in CTAs. Add more links to keep the visitor engaged.
Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content to change the form language on your landing pages. Because search engines will index both languages resulting in confusing search results
The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart rules. Your HubSpot account’s default country setting.