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HubSpot Growth-Driven Design

What is the goal of the “transfer” step in the sprint cycle?

To help teams improve their efforts by informing them of your user learnings, and vice versa. To transfer inactive users to the archive as they are no longer engaged with your marketing. To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority. To transfer onto a new software platform …

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How many action items should you aim to complete in each sprint cycle?

Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity. First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items. The general rule …

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How do you prioritize which wish list items to work on?

A combination of highest impact score, lowest effort required to build, and urgency to implement. By selecting the action items based on which team members have the capacity to complete them. By selecting action items that are the quickest for your team to implement. By putting any stakeholder or CEO requests at the top and …

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True or false? It’s impossible to build a launch pad website for a large, enterprise website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to …

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Which of the following statements best describes the goal of a journey map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers …

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