HubSpot Growth-Driven Design

What is the website performance roadmap?

A framework used by the strategist when they’re planning during the continuous improvement stage. A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize …

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Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.

reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool for company-wide learning and growth. uses the latest design trends, incorporates responsive design, optimizes the site using experimentation. makes redesigns more fun, improves website navigations, uses overseas outsourcing to move quicker. None of the above are correct.

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. Once you’ve launched the initial website, expanding your efforts to also include paid marketing …

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What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of …

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Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The metric your team should not focus on because it’s distracting and pulls away from more important metrics. A single metric that’s used to …

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Which statement best describes the purpose of the strategy stage?

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website. Collaborate with outside industry designers to ensure your new website incorporates the latest design trends. Dive deep into your …

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Select the definition that best describes the “establish” theme.

The core foundational activities you need to do once you’ve built something new. The process of internal marketing within your company to showcase the new website and the impact it’s having. The completion of the core strategy documents, such as the fundamental assumptions and the journey map. The organization of the initial Growth-Driven Design team, the setup …

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