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HubSpot Inbound Certification

Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?

Make your best guess based on the reason you’re starting your company. Wait until you have at least 100 customers, and then interview 10 or 12 of them. Put a plan in place to interview your first few customers soon after they buy from you. Ask customers of your competitors why they bought the products …

Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them? Read More »

How is your product’s “job to be done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll …

How is your product’s “job to be done” tied to your customer’s personal identity? Read More »

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

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