HubSpot Inbound Certification

What occurs during the attract stage of the inbound methodology?

You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. You focus on bringing prospects and customers to your social pages or website through relevant and helpful content. You exceed a prospect or customer’s expectations so much that they’ll want to tell their …

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Which of the following is a problem with thinking of your business as a funnel?

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick …

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What is the relationship between the inbound methodology and the concept of a flywheel?

The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses growth. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists …

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