HubSpot Sales Enablement

If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them. The should deliver as many leads as possible in the last half of the month to help sales hit their quota. …

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How do goals and a vision work together?

A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is …

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Which of the following is the BEST explanation of what it means to help your customers “fire” their old solution?

Helping them stop using whatever their previous solution was, even if they were “making do” without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously.

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