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HubSpot Sales Enablement

True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things. True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently. False — You …

True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily. Read More »

What is the difference between an ideal customer profile and a buyer persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the …

What is the difference between an ideal customer profile and a buyer persona? Read More »

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