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Hubspot SEO Certification Course

Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps Set a SMART goal and establish KPI’s to track if her SEO efforts are successful Outline a content calendar for the quarter, including target keywords with high search volume (no)

Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions. Implement a topic cluster content strategy to create blog posts and a pillar page on the topic of stationery. Submit their sitemap to Google Search Console and resolve any duplicate content issues and …

Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal? Read More »

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