Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add to carts, Total ATCR Click-through rate Impressions
Measure Campaigns With Amazon Attribution (Seller)
Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. None of the above. Focus on your ads that help drive the lowest ATCR, but drive higher DPVR. Focus on your ads that help drive the least expensive cost per ATC, and invest less …
Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a shopper purchasing the product when they click on your ad. Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon. Used to understand how …
Keyword creative report Summary report Order summary report Performance report
Name your order. Copy your attribution tag to append on your ad as the click-through URL. Generate a report to validate that you are measuring all your ad’s clicks correctly. Create line items, which generates attribution tags that are placed on ads.
Add to cart rates of select products. Impressions from your ad campaign. Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags. Detail page views of all products.