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Measure Campaigns With Amazon Attribution (Seller)

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. None of the above. Focus on your ads that help drive the lowest ATCR, but drive higher DPVR. Focus on your ads that help drive the least expensive cost per ATC, and invest less …

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her? Read More »

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a shopper purchasing the product when they click on your ad. Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon. Used to understand how …

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric? Read More »

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