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YouTube Music Rights Management

Patrick works at a record label and is advising a new colleague on how to deliver an artist’s catalog to YouTube. The colleague asks Patrick whether they should deliver the songs that don’t have music videos. What should Patrick say?

Yes, because if another user delivers the songs to YouTube first, that person will become the rightsholder. Yes, because they become Art Tracks and are critical to earning revenue and exposure across YouTube and YouTube Premium. No, because only official music videos belong on YouTube. No, because Content ID can’t claim songs without music videos.