Question:

Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

Answer:

  • An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
  • An estimate of the total number of impressions the app will receive across Google’s inventory.
  • A recommendation of the bid she should set to compete against similar businesses.
  • A recommendation of bid adjustments, based on different times of the day and week.

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