- A 60-second landscape video asset.
- A 60-second portrait video asset.
- A carousel video asset.
- A square video asset.
Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?
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Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Her business will have a