- Customer Satisfaction Score (CSAT)
- Customer Eﬀort Score (CES)
- Net Promoter Score (NPS)
- Customer Lifetime Value (CLV)
Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?
It gives businesses an accurate projection of what to expect from the industry and its users in the future. It’s an entirely automated feature, allowing