- No, the CTR of impressions for Relevant Keywords does not affect the CTR of the original keywords.
- Yes, the CTR for impressions for Relevant Keywords does affect the CTR of the original keywords.
- It’s impossible to determine without testing.
Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
decrease bids on low performing keywords add new keywords add negative keywords remove underperforming keywords