Question:

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

Answer:

  • Lower auction bidding, email lists, and social reports
  • Console usage, channel subscriptions, and data volume
  • Real-time data, powerful signals, and cross-device reach
  • Competitive analysis, refundable budgets, and email lists

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