- Do the website and app both deliver high-quality user experiences?
- What percentage of the marketing budget can accurate metrics quantify?
- Are the teams utilizing the latest features in Google Ads?
- How many offline interactions does it take to create a conversion?
Maria, The Marketing Manager At Jack And Jill, Wants To Optimize Their Campaigns Based On The Actions Of First-Time Customers. Which Of The Following Metrics Should They Use?
New-to-brand click-through rate Cost-per-click spend