- Add a PCI-compliant payment gateway to bolster user confidence in site security.
- Remove all flash content and switch fully to HTML5.
- Focus on providing a seamless experience for users.
- Enhance the search feature of the site with full text searching.
Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon. Use Sponsored Products to reach existing in-market demand for her