- your marketing and sales on the deﬁnitions of MQL and SQL
- a service provider and its customer that guarantees a certain output.
- your customer and business on how quality your product is.
- your marketing and sales team where you agree on what metrics matter most to your business.
Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?
Business data Offline data Custom attribution modeling Performance reports