Question:

Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?

Answer:

  • Provide a very welcoming experience for him
  • Display contact information
  • Display a video window of products in use
  • Display their most popular products on the home page

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