- increase visibility by adding more keywords
- remove the underperforming ASINs from their campaign
- increase bids on high-performing keywords
- increase visibility by adding ASINs to the campaign
Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them. Treat them the same way
