- It’s the total number of times a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
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