- Communicate with the viewer through third-party software.
- Coordinate secondary marketing channels to follow-up.
- Connect with the viewer through emotion and storytelling.
- Create a connection by placing a cookie on their device.
Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)
The All Traffic > Source/Medium report does not include view-through sessions The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the