Question: is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?


  • Real-time order counter
  • Multi-factor authentication
  • Google Shopping Cart
  • One Tap sign-up

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The reports feature in Hootsuite Analytics is:

a location search stream, with geocode set for your specific location where you set up user-generated content contests a fully customizable, real-time display of social metrics data you undertake

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