Question:

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign?

Answer:

  • Update campaign settings daily.
  • Adjust bids regularly.
  • Set boundaries.
  • Provide a lot of good data.
  • Evolve the strategy.

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