Question:

How can advertisers calculate return on ad spend and other cost based metrics?

Answer:

  • It is not possible to calculate Return on ad spend and other cost based metrics.
  • Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
  • Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
  • Register for Amazon Attribution cost reports.

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