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How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

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  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching a one-of-a-kind audience to deliver a niche message at scale.
  • By reaching people based on demographics, such as age and where they live.
  • By reaching people based on their consumption habits, such as where they shop or eat. ​

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