- Google uses a sitemap to locate structured data on a web page and display it in rich results.
- Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
- Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
- Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.
Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?
Media mixed model Machine learning Cross-channel Attribution