- Short. Don’t spend more than a few seconds on rapport building.
- Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed.
- As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood of moving to the advise phase of your inbound sales strategy.
- It will vary based on your personal sales style.
Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?
Creative Audiences Landing pages All of the above